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If you want to upgrade an Acronis Backup product to Acronis Backup 12, see this article.

You can receive upgrade licenses to Acronis Backup 11.7 if you have a valid Acronis Advantage Standard/Premier support program.

If you do not have a valid support program, you can purchase upgrade licenses for Acronis Backup 11.7.

Summary: list of available support options for Acronis products