Change the web site country / language from the menu on the top.
Acronis True Image and Acronis Backup products use multilingual installers that allows you to choose product language during installation, so there is no need to download a different installer.
For Acronis Disk Director and Acronis Snap Deploy trial version language is tied to the language of the web site you are downloading it from.
To download the trial version in another language please choose the language from the Region menu at the top.
A new window will appear where you can select the necessary country/language: